Brand Portfolio

A high quality product deserves a strong brand identity.

​

VB Soapery & Bath Boutique approached me for help to rebrand the company to represent the hand crafted and high quality of their products. Targeting consumers who prefer natural, and clean products that are different from the typical products sold in the market, the previous packaging did not reflect the unique proposition of the brand. After an extensive brand exploration, we have repositioned the brand and its packaging to illustrate the sophistication, skillful artisanship and and naturalness of the products. The rebranding has contributed to the increased in sales and the continued business growth.