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experience
- AREA OF EXCELLENCE
• Client Engagement • Brand Strategy
• Global Marketing/Sales • Packaging Design
• Naming and Visual Identity • Project Management
• Branded Marketing Collateral
- PROFILE
A highly motivated, creative and versatile marketing professional with progressive marketing and management experience within global Fortune 500 and entrepreneurial companies. Known for hands-on, cross-discipline collaboration and thriving in fast-paced entrepreneurial cultures. Over 17 years of experience leading projects and teams through brand architecture, identity development, product innovation, retail promotions, advertising, social media campaigns, packaging and structural design initiatives. Clients serviced included KraftHeinz, Diageo, Meta, Herbalife Nutrition, Disney Consumer Product, Walmart, MetLife, Washington Mutual bank, Farmers Insurance, Whole Foods, U.S. Army, and U.S. 2010 Census.
Michelle currently works at one of the top global creative agencies.
- EXPERIENCE
Jones Knowles Ritchie, January 2022 - Present
Account Director
SGK, Los Angeles, CA, January 2017 – December, 2021
Senior Account Director
Senior Account Manager
VB Soapery and Bath Boutique, Walnut, CA, October 2017 – December 2017
Brand Development | Web Designer
Falkon Construction, Diamond Bar, CA, November 2017 – January 2017
Brand Development | Web Designer
• Rebranded and designed web site to elevate the company brand, drive sales and brand awareness
• Provided positioning recommendations, guide market research analysis, define brand elements and tone.
Falkon Men Skincare, Diamond Bar, CA, November 2017 – January 2017
Brand Development
• Designed company logo and brand identity
Gabby Cosmetics, Buena Park, CA, January 2017 – March 2017
Brand Development | Web Designer
• Rebranded and designed web site to promote services and brand awareness
• Designed product catalog to be distribution to business prospects
• Retouched and shot product images for website and catalog
SuperheroYou, Hollywood, CA, March 2015 – January 2016
Brand Strategist
• Provided positioning recommendations, guide market research analysis and define brand elements and tone.
• Developed brand strategies to reposition the SuperheroYou brand.
• Created SuperheroYou's first brand standards and usage guidelines.
YKK USA, Anaheim, CA, January 2013 – August 2014
Senior Marketing Specialist, Global Marketing
IW Group, Inc., West Hollywood, CA, 2010 - 2013
Senior Account Executive
Ryan Seacrest Productions, Los Angeles, CA, November 2012
Prezi Designer
• Developed and created Prezi presentation to support a TV show pitch to communicate a clear and compelling story.
Lisa France Films, Los Angeles, CA, March 2011 – May 2011
Presentation Specialist
• Developed and created PowerPoint presentation to support a TV show pitch to communicate a clear and compelling story.
IW Group, Inc., West Hollywood, CA 2007 - 2010
Account Executive
IW Group, Inc., West Hollywood, CA 2005 - 2007
Account Coordinator
- SKILLS AND QUALIFICATIONS
• Excellent knowledge of Microsoft Office, Prezi, Adobe Photoshop, Adobe InDesign, AdobeAcrobat, multiple social media platforms including Twitter, Facebook, Snapchat, LinkedIn and Pinterest.
• Proficient in both MAC and PC platforms
• Experienced in iMovie and Prezi, Asana, Canva, WorkFront
• Multi-lingual: Fluent in English, Cantonese, Mandarin, Fukien, Tagalog, and intermediate Japanese
• Team player with proven ability to effectively work with individuals from diverse backgrounds
• Goal-driven leader with directed organizational assessment, and continuously meet deadlines with quality
- EDUCATION
California State University, Fullerton
Cum Laude Graduate
Bachelor of Arts, Communications – Advertising and Human Communications
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