experience

SGK, Los Angeles, CA, August 2014 – Present

Account Director

 

•   Leads consultative relationships with client and agency contacts.

•   Oversees client projects, ensuring deliverables are completed in an efficient manner on time and on  budget.

•   Maintains existing business relationship with assigned clients by staying closely connected to internal project teams, monitoring progress of ongoing client projects, as needed, and helping to address and resolve promptly, accurately, effectively, and to the client’s satisfaction, any issues or problems that may arise.

•   Partners with the client, the Account Team, and Creative Team to resolve identified project issues.

•   Effectively coordinates client-specific projects throughout the lifecycle, as appropriate, including estimate creation, selection of appropriate projects and sub-projects, assignment of resources, monitoring project progress, and generation of the client/project invoice.

•   Partners with Client Integration and the Account Team to ensure a smooth transition for new clients; attend pre-integration and planning meetings as needed.

•   Leads, cross-functional teams to develop and/or adapt processes, policies, and workflows to improve efficiency, accuracy, speed, quality, etc.

•   Ensures client retention is maximized through the delivery of custom tailored solutions to meet clients’ objectives and expectations.

•   Proactively seeks to increase revenue by translating assigned client's challenges into opportunities to sell additional products and services drive revenue growth for assigned clients; participates in, and may lead, the development and delivery of innovative proposals to capture both account growth and new business opportunities.

•   Updates and maintains the client and market intelligence within the Company’s Customer Relationship Management (CRM) system.

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Gabby Cosmetics, La Mirada, CA, January 2017 – March 20176

Brand Development | Web Designer 

•   Rebranded and designed web site to promote services and brand awareness
•   Designed product catalog to be distribution to business prospects
•   Retouched and shot product images for website and catalog

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SuperheroYou, Hollywood, CA, March 2015 – January 2016

Brand Strategist

•   Provided positioning recommendations, guide market research analysis and define brand elements and tone.
•   Developed brand strategies to reposition the SuperheroYou brand. 
•   Created SuperheroYou's first brand standards and usage guidelines.

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YKK USA, Anaheim, CA, January 2013 – August 2014
Senior Marketing Specialist, Global Marketing

•   Managed and maintained over a hundred global brand holders totaling over $10MM in sales.

•   Implemented and facilitated complex global supply chain management by maintaining daily contact with overseas offices in 71 countries (Ex. China, Taiwan, India, Pakistan, Bangladesh, Turkey, Italy etc.) to ensure both clients and appropriate YKK affiliates needs are being met.

•   Established and maintained strong positive working relationships with clients across the organizational chart, including top executives, design, sourcing, purchasing, and quality assurance.

•   Analyzed sourcing strategies, new market trends and competitors activities to increase acquisitions of new global accounts.  

•   Monitored brand activities while working closely with clients to maintain consistent product introductions and communications.

•   Acted as the primary intermediary between production, sourcing, design teams, YKK affiliates and garment vendors overseas.

•   Leader of Magic Market Week project – analyzed data to determine market trends, competitive environment and market share to be shared with YKK affiliates globally.

•   Enhanced business with large global accounts like Asics America, BCBG MaxAzria, Bebe, and Juicy Couture through product development and strong positive client relations.

•   Collaborated with product engineers to develop branded products.

•   Created and presented marketing/sales presentations to clients and top YKK executives around the world.

•   Trained and educated new account managers.

•   Coordinated and participated in multiple trade shows to build customer relations and generate new business opportunities. 

Selected Accomplishments:

•   Fueled international sales growth by 10% within 2 years by establishing effective marketing strategies and building strong client relations.

•   Expanded business within current YKK clients by 20%. Ex. Successfully captured BCBG’s metal business from a competitor.

Developed powerful presentations to persuade and convince new business prospects to establish business •   opportunities with YKK.

•   Streamlined client’s supply chain and sourcing strategies effectively to create a more cost and time efficient process between clients and overseas vendors.

•   Successfully negotiated and set-up business transactions ranging up to $5MM between clients and individual YKKs offices overseas.

•   Developed and maintained a solid network of global contacts with companies from Asia and Europe.

•   Contributed to the success of brand holders by advising them on product selection, merchandising strategies, and pricing structures.

•   Interacted effectively with people of diverse cultural backgrounds by communicating in multiple languages.

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IW Group, Inc., West Hollywood, CA, 2010 - 2013
Senior Account Executive

 

•   Led multicultural advertising and marketing strategies that positioned MetLife as an insurance company of choice among Asian Americans resulting in yearly customer base expansion.

•   Supported the launch of Farmers Insurance online quote system and advertising campaigns for the Chinese, •   Vietnamese, Korean and South Asian markets.

•   Supervised TV, print, digital and event productions for Walmart, Farmers and MetLife.

•   Guided internal teams to meet client goals. Developed, recommended and presented strategic solutions that built brand equity and deliver measurable results for clients.

•   Developed event marketing programs in multiple cities for Walmart.

•   Implemented a social media outreach program for eBay India.

•   Contributed to the development of FOX’s The Mindy Project TV show digital campaign.

•   Conducted multiple quantitative and qualitative research studies for the multicultural market.

•   Managed development of new business pitches.

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Selected Accomplishments:

   •  Oversaw the MetLife business development and marketing efforts for the Asian market, which contributed to positive brand awareness,

       increased ROI and winners of multiple highly recognized awards including:

               - 2011 American Advertising Federation (AAF) Mosaic Award, Multiethnic Interactive Media

               - 2010 Association of National Advertising (ANA), Multicultural Award

               - 2010 Asian American Advertising, Creative Campaign of the Year

               - 2009 - 2011 Financial Communication Society, Best in Show

•   Launched a MetLife signature cricket-coaching event, which generated positive sales results.

•   Implemented innovative Facebook campaigns that impact users growth and increased engagements.

•   Facilitated and strengthened the executions of Farmers Insurance brand and online campaigns. Results included a significant increase in lead generations.

•   Delivered successful measurable results for Walmart events activation programs by contributing creative and logistic ideas, in addition to designing the booth.

•   Managed clients’ budget efficiently for U.S 2010 Census by monitoring over 100 employees’ time.

 

Ryan Seacrest Productions, Los Angeles, CA, November 2012
Prezi Designer

•   Developed and created Prezi presentation to support a TV show pitch to communicate a clear and compelling story.

Lisa France Films, Los Angeles, CA, March 2011 – May 2011
Presentation Specialist

•   Developed and created PowerPoint presentation to support a TV show pitch to communicate a clear and compelling story.

 

IW Group, Inc., West Hollywood, CA 2007 - 2010
Advertising Executive

•   Developed integrated marketing initiatives inclusive of merchandising, collateral and advertising campaigns for Washington Mutual, First 5 California and Walmart in the Asian market.

•   Supervised numerous TV and print productions of well-recognized creative executions.

•   Functioned as the primary contact and maintained strong relationships with clients.

•   Performed billing and collections functions within accounting to ensure timely and accurate invoicing, and secured all payments from client.

•   Consistently provided all deliverables ensuring quality standards, fulfilling client expectations and meeting all deadlines.

•   Managed multiple qualitative and qualitative research studies for the U.S. Asian market.

 

Selected Accomplishments:

•   Implemented influential and groundbreaking Asian American advertising campaign for Walmart through marketing activities including TV, radio, print, digital, outdoor, events, direct mail, and in- store materials. Results included 10% sales increase, and positive brand recognition and creditability of Wal-Mart.

•   Launched result-driven brand/product campaigns for Washington Mutual bank. Successful outcome included 17% increase in checking account openings exceeding client’s marketing goals.

 

IW Group, Inc., West Hollywood, CA 2005 - 2007
Advertising Coordinator

   •  Coordinated anti-tobacco campaigns for California Department of Heath Services marketing towards various Asian segments (E.g.

       Chinese/Korean/Vietnamese…etc.).

   •  Performed media research for all the clients to analyze which media suits their product/service best.

   •  Reviewed all major in-language deliverables to ensure quality standards and client expectations are met.

   •  Supported multiple qualitative and qualitative research studies for the U.S. Asian market.

 

Selected Accomplishments:

•   Executed award-winning and successful marketing campaigns in empowering the Asian anti-tobacco effort in California. Results included spiking high volume of calls to the anti-smoking helpline.